Deductively, Europe-Africa had less ready markets, hence less profitable. We believed that investing in ready markets would develop an increased customer preference for our brands and hence increase our returns. In terms of our market shares, we increased the marketing budget for different regions at a time and this resulted in an increase in the price of our market shares in some years and downfall in others, we focused more on the North America region than the Europe-Africa region since the availability of camera markets in North America was higher when compared to Europe-Africa regions. These generated a positive correlation inline with dividends remitted and the mutual success of our company. Dividends remitted remained relatively constant from year 5 onwards but was relatively high in year 6 and this satisfied our investors with regard to their earnings.

Precisely, purchasing of shares made a positive impact to our company in that it increased the value of our shares, and the company at large.

Purchasing of shares reduced our liquid capital but it offered more cash for investment in the following year and this enhanced our growth. Sale and purchase of share dividends also constituted as part of our generic strategy towards attaining a competitive edge over other competing firms.įor this reason, in the fifth year, we purchased huge shares and this contributed to the significant increase in returns on Equity as well as earnings per share in year six. Maintenance of a high credit rating raises investor expectations and facilitates sustained increase in profits. As a strategy to maintain this rating, decisions were arrived purposed at maintaining these payments periodically (each quarter) as it was the core determinant of future credit ratings. As such, we attained a satisfactory credit rating of A by that year and an image rating of 78. Our credit rating attained significant growth attributed to the fact that steady payments were remitted up to the eighth year. Moreover, multi-featured cameras we produced would offer a competitive edge for our products and hence promote our company's brand. Deductively, the uniqueness of our pricing and quality facilitated maximization of our returns since our prices were relatively cheap, hence affordable. In addition, the strategy purposed at developing a 4 star camera to be utilized by stylish customers. As such, our financial strategy focused on creating a one star level camera to be dispensed to our consumers at lower prices. Undeniably, marketing strategies for different enterprises are streamlined to develop competing strategies comprising of promotions, pricing and advertising. Individual report on simulation exercise- Glo-bus

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